Market planning for new industrial products Choffray Jean-Marie; Lilien Gary L

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Material type: Text

TextLanguage: English Series: Ronald Series on Marketing ManagementPublication details: NY John Wiley 1980Description: xv, 294p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 MO (Browse shelf(Opens below))	Available	RT0835165

Bibliography p 274-84

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