Magic numbers for consumer marketing Davis John Key measures to evaluate maeketing success

By: Material type: TextTextLanguage: English Publication details: Singapore John Wiley 2005Description: vii,309p cmSubject(s): DDC classification:
  • X:51, P5
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Item type Current library Home library Call number Status Barcode
Textual Textual South Campus Library South Campus Library X:51 P5 (Browse shelf(Opens below)) Available SC1245591

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