DAGMAR: Defining advertising goals for measured advertising results
Dutka S
DAGMAR: Defining advertising goals for measured advertising results Dutka S - 2 - New York New York, NTC Publishing Group 1995 - 129p
Textbook
DAGMAR: Defining advertising goals for measured advertising results Dutka S - 2 - New York New York, NTC Publishing Group 1995 - 129p
Textbook
