DAGMAR: Defining advertising goals for measured advertising results Dutka S

By: Material type: TextTextLanguage: English Publication details: New York New York, NTC Publishing Group 1995Edition: 2Description: 129pOther classification:
  • X:513 N5
Item type: Textbook
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Item type Current library Home library Call number Status Barcode
Textbook Textbook Faculty of Management Library Faculty of Management Library X:513 N5 (Browse shelf(Opens below)) Available ML1263385

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