Strategic brand management: New approaches to creating and evaluating brand equity
Kapferer J N
Strategic brand management: New approaches to creating and evaluating brand equity Kapferer J N - London London, Kogan Page 1992 - 230p
81-7240-048-9
Textbook
Strategic brand management: New approaches to creating and evaluating brand equity Kapferer J N - London London, Kogan Page 1992 - 230p
81-7240-048-9
Textbook