Strategic brand management: New approaches to creating and evaluating brand equity Kapferer J N

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Material type: Text

TextLanguage: English Publication details: London London, Kogan Page 1992Description: 230pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:513 N2 (Browse shelf(Opens below))	Available	ML1139000

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