Global Brand Management: A Guide to Developing, Building and Managing an International Brand
Minsky, Laurence.,
Global Brand Management: A Guide to Developing, Building and Managing an International Brand by Laurence Minsky and Ilan Geva. - UK: Koganpage, 2020. - xxx,293p.
9780749483609
Global Brand Management: A Guide to Developing, Building and Managing an International Brand by Laurence Minsky and Ilan Geva. - UK: Koganpage, 2020. - xxx,293p.
9780749483609
