Global Brand Management: (Record no. 1400726)

MARC details
000 -LEADER
fixed length control field 00565nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250509170107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250509b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749483609
040 ## - CATALOGING SOURCE
Transcribing agency rda
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Minsky, Laurence.,
Relator term Author
9 (RLIN) 784051
245 ## - TITLE STATEMENT
Title Global Brand Management:
Remainder of title A Guide to Developing, Building and Managing an International Brand
Statement of responsibility, etc. by Laurence Minsky and Ilan Geva.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK:
Name of publisher, distributor, etc. Koganpage,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xxx,293p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Geva,Ilan.,
Relator term Author
9 (RLIN) 784052
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Koha item type General Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Faculty of Management Library Faculty of Management Library General Stacks 2023-12-13 41.99   X:512.1 R0 ML1635827 2025-05-09 2025-05-09 General Books