Consumers, society and marketing: A sustainability perspective
Mutum, Dilip S.
Consumers, society and marketing: A sustainability perspective - Switzerland Springer 2023 - xvii, 174 p. Includes bibliographical reference and index
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.
9783031393587
Textual
Consumers, society and marketing: A sustainability perspective - Switzerland Springer 2023 - xvii, 174 p. Includes bibliographical reference and index
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.
9783031393587
Textual