Consumers, society and marketing: A sustainability perspective (Record no. 1464650)

MARC details
000 -LEADER
fixed length control field 00970nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251008151322.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251008b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783031393587
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mutum, Dilip S.
9 (RLIN) 847737
245 ## - TITLE STATEMENT
Title Consumers, society and marketing: A sustainability perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Switzerland
Name of publisher, distributor, etc. Springer
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 174 p.
Other physical details Includes bibliographical reference and index
520 ## - SUMMARY, ETC.
Summary, etc. Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ghazali, Ezlika M.
Relator term Co-author
9 (RLIN) 847738
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Koha item type Textual
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2025-10-08   RT1528479 2025-10-08 2025-10-08 Textual