The future of purpose-driven branding: Signature programs that impact & inspire both business and society
Aaker, David
The future of purpose-driven branding: Signature programs that impact & inspire both business and society - New Delhi Wiley India pvt. ltd. 2023 - xviii, 270 p. Includes bibliographical reference and index
Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
9789357460897
Textual
The future of purpose-driven branding: Signature programs that impact & inspire both business and society - New Delhi Wiley India pvt. ltd. 2023 - xviii, 270 p. Includes bibliographical reference and index
Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
9789357460897
Textual