The future of purpose-driven branding: Signature programs that impact & inspire both business and society (Record no. 1465159)

MARC details
000 -LEADER
fixed length control field 00958nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251106161607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251106b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789357460897
037 ## - SOURCE OF ACQUISITION
Terms of availability Textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David
9 (RLIN) 850355
245 ## - TITLE STATEMENT
Title The future of purpose-driven branding: Signature programs that impact & inspire both business and society
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India pvt. ltd.
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 270 p.
Other physical details Includes bibliographical reference and index
520 ## - SUMMARY, ETC.
Summary, etc. Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Varsha
Relator term Co-author
9 (RLIN) 850356
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Koha item type Textual
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2025-11-06   RT1585303 2025-11-06 2025-11-06 Textual