Impact of celebrity endorsement, brand image and consumer involvement on brand equity

Jindal Garima Au.

Impact of celebrity endorsement, brand image and consumer involvement on brand equity - Delhi University of Delhi. Faculty of Commerce & Business Studies. Department of Commerce 2021 - 149p.

Source: Theses

Subjects--Topical Terms:
Commerce

Impact of celebrity endorsement, brand image and consumer involvement on brand equity

APA

Jindal Garima Au, Jain S.K. Gu, . (2021). Impact of celebrity endorsement, brand image and consumer involvement on brand equity. Delhi: University of Delhi. Faculty of Commerce & Business Studies. Department of Commerce.

Chicago

Jindal Garima Au, Jain S.K. Gu, . 2021. Impact of celebrity endorsement, brand image and consumer involvement on brand equity. Delhi: University of Delhi. Faculty of Commerce & Business Studies. Department of Commerce.

Harvard

MLA

Jindal Garima Au, Jain S.K. Gu, . Impact of celebrity endorsement, brand image and consumer involvement on brand equity. Delhi: University of Delhi. Faculty of Commerce & Business Studies. Department of Commerce. 2021.

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