Impact of celebrity endorsement, brand image and consumer involvement on brand equity (Record no. 1468544)

MARC details
000 -LEADER
fixed length control field 00641nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260114154826.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 008 250103s9999 xx 000 0 eng d
037 ## - SOURCE OF ACQUISITION
Stock number Theses
040 ## - CATALOGING SOURCE
Original cataloging agency CRL
Language of cataloging eng
Transcribing agency CRL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Assigning agency CRL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jindal Garima Au.
9 (RLIN) 866627
245 #0 - TITLE STATEMENT
Title Impact of celebrity endorsement, brand image and consumer involvement on brand equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. University of Delhi. Faculty of Commerce & Business Studies. Department of Commerce
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 149p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
9 (RLIN) 866628
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jain S.K. Gu.
9 (RLIN) 866629
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        Central Library Central Library 2026-01-14   TH0026486 2026-01-14 2026-01-14 Thesis