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Marketing scales handbook A compilation of multi-item measures

Bruner Gordon

Marketing scales handbook A compilation of multi-item measures Bruner Gordon; Hensel Paul J - Chicago American Marketing Association 1992 - xiv, 1315p cm.

ISBN: 0877572267 3925.8800000000001

Source: 6621, 07/11/2007, Elite Publisher Distributors General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:51b4g:(B), N2/RR

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