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Marketing scales handbook Bruner Gordon; Hensel Paul J A compilation of multi-item measures

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chicago American Marketing Association 1992Description: xiv, 1315p cmISBN:
  • 0877572267
Subject(s): DDC classification:
  • X:51b4g:(B), N2/RR
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51b4g:(B) N2/RR (Browse shelf(Opens below)) Available RT1388387

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