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Promotional management and marketing communication

Shimp Terence A

Promotional management and marketing communication Shimp Terence A; Delozier M Wayne - Chicago Dryden Press 1986 - vii, 652p cm. - Dryden Press Series in Marketing .

Glossary p 635-43

ISBN: 0030694140

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51-8N91, M6

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