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Promotional management and marketing communication Shimp Terence A; Delozier M Wayne

By: Contributor(s): Material type: TextTextLanguage: English Series: Dryden Press Series in MarketingPublication details: Chicago Dryden Press 1986Description: vii, 652p cmISBN:
  • 0030694140
Subject(s): DDC classification:
  • X:51-8N91, M6
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51-8N91 M6 (Browse shelf(Opens below)) Available RT0952671

Glossary p 635-43

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