Strategic brand management New approaches
Kapferer Jean-Noel
Strategic brand management New approaches Kapferer Jean-Noel - Delhi Global Business Press 1992 - 230p cm.
Bibliography : p 213-18
8172400489
General Book
Marketing Survey
X:511, N2
Strategic brand management New approaches Kapferer Jean-Noel - Delhi Global Business Press 1992 - 230p cm.
Bibliography : p 213-18
8172400489
General Book
Marketing Survey
X:511, N2