Strategic brand management (Record no. 504482)

MARC details
000 -LEADER
fixed length control field 00712nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925183320.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8172400489
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer Jean-Noel
9 (RLIN) 258230
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Kapferer Jean-Noel
Title Strategic brand management
Remainder of title New approaches
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Global Business Press
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent 230p
Dimensions cm.
500 ## - GENERAL NOTE
General note Bibliography : p 213-18
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Survey
9 (RLIN) 242940
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:511, N2
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-25   X:511 N2 RT1143546 2022-09-25 2022-09-25 General Books