From brand vision to brand evaluation The strategic process of growing and strengthening brands
de CHERNATONY Leslie
From brand vision to brand evaluation The strategic process of growing and strengthening brands de CHERNATONY Leslie - 3 - Amsterdam Elsevier 2010 - xv, 376p Bibliography: P 361-70 cm.
9781856177733 1923.75
9771, 03/12/2010, Elite Publisher Distributors General Book
Commerce
X:51-8, P6; Q0
From brand vision to brand evaluation The strategic process of growing and strengthening brands de CHERNATONY Leslie - 3 - Amsterdam Elsevier 2010 - xv, 376p Bibliography: P 361-70 cm.
9781856177733 1923.75
9771, 03/12/2010, Elite Publisher Distributors General Book
Commerce
X:51-8, P6; Q0