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From brand vision to brand evaluation de CHERNATONY Leslie The strategic process of growing and strengthening brands

By: Material type: TextTextLanguage: English Publication details: Amsterdam Elsevier 2010Edition: 3Description: xv, 376p Bibliography: P 361-70 cmISBN:
  • 9781856177733
Subject(s): DDC classification:
  • X:51-8, P6; Q0
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