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Passion branding Harnessing the power of emotion to build strong brand

Duffy Neil

Passion branding Harnessing the power of emotion to build strong brand Duffy Neil; Hooper Jo - Chichester John Wiley 2003 - xiii, 249p cm.

Appendix P233-38

ISBN: 0470850523 1331.19

Source: 24171, 09/10/2007, Segment Book Distrobutors General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:51-8, P3

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