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Passion branding Duffy Neil; Hooper Jo Harnessing the power of emotion to build strong brand

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chichester John Wiley 2003Description: xiii, 249p cmISBN:
  • 0470850523
Subject(s): DDC classification:
  • X:51-8, P3
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Appendix P233-38

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