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Basic marketing A managerial approach

Mccarthy E Jerome

Basic marketing A managerial approach Mccarthy E Jerome; Perreault William D - 9 - Homewood Irwin 1987 - xviii,749p. cm. - Irwin Series in Marketing .

Previous ed by McCarthy only

ISBN: 0256059853

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51-8, KO;M7/TD3

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