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Basic marketing Mccarthy E Jerome; Perreault William D A managerial approach

By: Contributor(s): Material type: TextTextLanguage: English Series: Irwin Series in MarketingPublication details: Homewood Irwin 1987Edition: 9Description: xviii,749p. cmISBN:
  • 0256059853
Subject(s): DDC classification:
  • X:51-8, KO;M7/TD3
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51-8 KO;M7/TD3 (Browse shelf(Opens below)) Available RT1004086

Previous ed by McCarthy only

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