Consumer behavior and marketing strategy (Record no. 521069)

MARC details
000 -LEADER
fixed length control field 00831nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925192132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105677
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter J Paul
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Peter J Paul; Olson Jerry C
Title Consumer behavior and marketing strategy
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xxvii,772p
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement Irwin Series in Marketing
500 ## - GENERAL NOTE
General note Bibliography chapterwise; Glossary: P739-753
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumption Economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson Jerry C
9 (RLIN) 244046
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:1:(S:44), M7;N3
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)

No items available.