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Consumer behavior and marketing strategy Peter J Paul; Olson Jerry C

By: Contributor(s): Material type: TextTextLanguage: English Series: Irwin Series in MarketingPublication details: Boston Irwin 1993Edition: 3Description: xxvii,772p cmISBN:
  • 0256105677
Subject(s): DDC classification:
  • X:1:(S:44), M7;N3
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Bibliography chapterwise; Glossary: P739-753

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