Advertising and sales promotion strategy (Record no. 589588)

MARC details
000 -LEADER
fixed length control field 00692nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925231834.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321014111
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tellis Gerald J
9 (RLIN) 296211
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Tellis Gerald J
Title Advertising and sales promotion strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Massachusetts
Name of publisher, distributor, etc. Addison-Wesley
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 483p
Dimensions cm.
500 ## - GENERAL NOTE
General note Glossary: P 437-453
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:513, N8
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-25   X:513 N8 RT1136967 2022-09-25 2022-09-25 General Books