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Advertising and sales promotion strategy Tellis Gerald J

By: Material type: TextTextLanguage: English Publication details: Massachusetts Addison-Wesley 1998Description: xvii, 483p cmISBN:
  • 0321014111
Subject(s): DDC classification:
  • X:513, N8
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Holdings
Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:513 N8 (Browse shelf(Opens below)) Available RT1136967

Glossary: P 437-453

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