Integrated marketing communication in advertising and promotion. (Record no. 596009)

MARC details
000 -LEADER
fixed length control field 00827nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925234629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131516522
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHIMP Terence A.
9 (RLIN) 254615
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. SHIMP Terence A.
Title Integrated marketing communication in advertising and promotion.
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xx,666p.
Dimensions cm.
500 ## - GENERAL NOTE
General note Appendix - 271-379p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:513, Q0/TD
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-25 829, 03/01/2014, Pranami Book Service 467.50   X:513 Q0/TD RT1458386 2022-09-25 467.50 2022-09-25 General Books