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Integrated marketing communication in advertising and promotion. SHIMP Terence A.

By: Material type: TextTextLanguage: English Publication details: New Delhi Cengage Learning 2010Edition: 8thDescription: xx,666p. cmISBN:
  • 9788131516522
Subject(s): DDC classification:
  • X:513, Q0/TD
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:513 Q0/TD (Browse shelf(Opens below)) Available RT1458386

Appendix - 271-379p

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