Marketing (Record no. 623532)

MARC details
000 -LEADER
fixed length control field 00775nam a2200277Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926012544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 030574315
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz David L
9 (RLIN) 125366
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Kurtz David L; Boone Louis E
Title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xxv,695p
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement Dryden Press Series in Marketing
500 ## - GENERAL NOTE
General note Bibliography chapterwise; Appendix: p 655-62
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 15998
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boone Louis E
9 (RLIN) 125365
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51, M1
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26   X:51 M1 RT0721267 2022-09-26 2022-09-26 General Books