Marketing Kurtz David L; Boone Louis E

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Material type: Text

TextLanguage: English Series: Dryden Press Series in MarketingPublication details: New York Dryden Press 1991Description: xxv,695p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51 M1 (Browse shelf(Opens below))	Available	RT0721267

Bibliography chapterwise; Appendix: p 655-62

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