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Strategic brand management : creating and sustaining brand equity long term Kapferer Jean-Noel

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Kogan Page 1997Edition: 2Description: 443pISBN:
  • 8175541091 (pbk)
  • SL0859481
Subject(s): DDC classification:
  • B2T0bX:8, N7
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Holdings
Item type Current library Home library Call number Status Notes Barcode
Textual Textual Central Science Library Central Science Library B2T0bX:8 N7 (Browse shelf(Opens below)) Available {Gifted} SL0859481

Bibliography 427-436p.; Index 437-443p.

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