Measuring advertising effectiveness Lucas D; Britt S H
Material type:
TextLanguage: English Publication details: NY NY, McGraw-Hill 1963Description: 399pOther classification: - X:513:f K3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:513:f K3 (Browse shelf(Opens below)) | Available | ML0000192 |
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| X:513:f J6 Advertising copy and communication | X:513:f K1;1;1 Modern marketing management: integrated approach | X:513:f K1;1;1 Modern marketing management: integrated approach | X:513:f K3 Measuring advertising effectiveness | X:513:f N7 Advertising research theory and practice | X:513:f N7 Advertising resrarch : theory and practice | X:513g M2 Advertising manager's handbook |
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