Relationshiip Marketing: gaining competitive advantage through customer satisfaction and customer retention Thurau T H; Hansen U

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Material type: Text

TextLanguage: English Publication details: New York New York, Springer 2000Description: 459pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 P0;1 (Browse shelf(Opens below))	Available	ML1263984

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Previous	X:51 P0 Commonsense direct marketing	X:51 P0 Marketing Management	X:51 P0 Marketing Strstegies For Competitive Advantage	X:51 P0;1 Relationshiip Marketing: gaining competitive advantage through customer satisfaction and customer retention	X:51 P04 Managing projects large and small: fundamental skills for delivering on budget and on time	X:51 P1 Marketing channel management : customer -centric approach	X:51 P1 Marketing channels	Next

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