What's in a brand?: Building brand equity through advertising Jones J P

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Material type: Text

TextLanguage: English Publication details: New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998Description: 335pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:512 N8 (Browse shelf(Opens below))	Available	ML1141946

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Previous	X:512 N8 Sales forecasting management	X:512 N8 What's in a brand: Building brand equity through advertising	X:512 N8 What's in a brand?: Building brand equity through advertising	X:512 N8 What's in a brand?: Building brand equity through advertising	X:512 N8 Competitive branding: Winning the market place with value added brands	X:512 N8 Strategic brand management : Building, measuring and managing brand equity	X:512 N8 Sales management: decisions, strategies and cases	Next

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