From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands Chernatony L De

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Material type: Text

TextLanguage: English Publication details: Great Great, Britain Butterworth Heinemann 2001Description: viii,291ISBN:

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Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:512 P1 (Browse shelf(Opens below))	Available	ML1265522

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Previous	X:512 P1 From brand vision to brand evaluation	X:512 P1 Seven power strategies for building customer loyalty	X:512 P1 24 Brand mantras: finding a place in the minds and hearts of consumers	X:512 P1 From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands	X512 P1 Retail information systems based on SAP products	X:512 P1 4-D Branding	X:512 P1 Brands visions and values	Next

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