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Value-based marketing : marketing strategies for corporate growth and shareholder value Doyle P

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Material type: Text

TextLanguage: English Publication details: New York New York, John Wiley 2000Description: 370pOther classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 P0 (Browse shelf(Opens below))	Available	ML1267852

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Previous	X:5.1 P0 International trade: New patterns of trade, production and investment	X:51 P0 Seven Secrets of Service Strategy	X:51 P0 Customer relationship management: strategic imperative in the world of e-business	X:51 P0 Value-based marketing : marketing strategies for corporate growth and shareholder value	X:51 P0 Everyhing you need to know about marketing	X:51 P0 Why we buy- science of shopping	X:51 P0 Strategic market planning : blueprint for success	Next

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