Brand psychology : The art and science of building strong brands

By:

Busche, Laura

Material type: Text

TextLanguage: English Publication details: New York : Routledge, 2024.Description: xii, 384pISBN:

9781032373720

Subject(s):

Other classification:

X:513 R4

Summary: "Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	Faculty of Management Library	Faculty of Management Library	X:513 R4 (Browse shelf(Opens below))	Available	ML1635941
Textual	South Campus Library	South Campus Library	X:513 R4 (Browse shelf(Opens below))	Available	SC1690887

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Previous	X425.2153'N, R2 Maritime Malabar	X4k M0 RR Glossary of transport.	X:51 Q4 LR Business adventures : twelve classic tales from the world of wall street /	X:513 R4 Brand psychology : The art and science of building strong brands	X:5171, R3 Fanomics: Turn customers into fans and profit from it	X:5171:(S), R3 Consumer Psychology: Theories & Applications	X:51-8 Q3 Marketing management : a South Asia perspective /	Next

"Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"

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