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Measuring Marketing : 110+key metrics every marketer needs Davis John A

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Singapore Wiley 2013Edition: 2Description: xxii,344pISBN:
  • 9781118153741 (pbk)
  • SL01559740
Subject(s): DDC classification:
  • B2T0b8B, Q3 TOR
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