Marketing stragtegy and plans Luck David J; Ferrell O C Systematic marketing management
Material type:
TextLanguage: English Publication details: New Delhi Prentice Hall 1982Description: xv, 474p. cmSubject(s): DDC classification: - X:51, M2
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Textual
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Arts Library | Arts Library | X:51 M2 (Browse shelf(Opens below)) | Available | AL0795542 |
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| X:51 M01 Contemporary marketing | X:51 M1 Theory of the firm Resource allocation in a market economy | X:51 M1 Introduction to marketing | X:51 M2 Marketing stragtegy and plans Systematic marketing management | X:51 M2 Marketing channels | X:51 M5 Organization and marketing | X:51.N5 K5 Traditional exchange and modern market |
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