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Analysis of customer satisfaction data: a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research Allen Derek R; Rao T R

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Material type: Text

TextLanguage: English Publication details: Wisconsin ASQ Quality Press 2000Description: xvii,243pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	Central Science Library	Central Science Library	B2T0b8B P0 (Browse shelf(Opens below))	Available	SL1175316

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Previous	B2T0b8B N9 Modern marketing management	B2T0b8B N9 Quantitative methods in marketing	B2T0b8B P0 Marketing: planning and strategy	B2T0b8B P0 Analysis of customer satisfaction data: a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research	B2T0b8B P0 Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention	B2T0b8B P2 TB Market-driven management: how to define, develop, and deliver customer value	B2T0b8B P3 Services marketing: text and cases	Next

Appendix 203-214p; Glossary 215-229p; Bibliography 231-234p; Index 235-243p

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