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Service-dominant logic of marketing Lusch Robert F Ed.; Vargo Stephen L Dialog, debate, and directions

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Armonk M E Sharpe 2006Description: xviii, 449p cmISBN:
  • 076561491X
Subject(s): DDC classification:
  • X:511-8, P6
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