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Readings and cases in basic marketing McCarthy E Jerome; Grash J F; Brogowicz A A

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Material type: Text

TextLanguage: English Series: Irwin series in marketingPublication details: Homewood Richard D Irwin 1984Edition: 4Description: xiii, 387p. cmDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	Central Science Library	Central Science Library	X:51 M4 (Browse shelf(Opens below))	Available	SL0840488

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Previous	X:51 K73;1 TTB28 Quantitative analysis for marketing management	X:51 K9;22 Management analysis, planning and control	X:51 M3 Marketing environment concepts and cases	X:51 M4 Readings and cases in basic marketing	X51 N2 Marketing models :	X:51 P9 Basic marketing:a marketing strategy planning approach	X:51 Q6 Marketing plans: How to prepare them, how to profit from them	Next

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