Marketing research TULL Donald S.; HAWKINS Del I. Measurement and method

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TextLanguage: English Publication details: Delhi Prentice-Hall USA 1993Edition: 6thDescription: xviii, 863p cmISBN:

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General Books	Ratan Tata Library	Ratan Tata Library	X:51b4 L6;N3/TD (Browse shelf(Opens below))	Available	RT1147821

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Appendix P 817-63; Glossary at the end

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