Managing services marketing Hoffman K Douglas; Bateson John E G Text and readings
Material type:
TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Fort Worth Dryden Press 1999Edition: 4thDescription: xxvi, 471p cmISBN: - 0030225191
- X9(Y):8, N9
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X9(Y):8 N9 (Browse shelf(Opens below)) | Available | RT1161780 |
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| X9(Y):8 M4 Service management Strategy and leadership in service bussiness | X9(Y):8 M4 Management and analysis of serivce operations | X9(Y):8 M4;P0 Service management Strategy and leadership in se | X9(Y):8 N9 Managing services marketing Text and readings | X9(Y):8 P1 Service operations management | X9(Y):8 P1 Growth of serivce industries The paradox of exploding | X9(Y):8 P3 Services marketing and management |
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