Advertising campaign strategy Parente Donald and others A guide to marketing communication plans

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Material type: Text

TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Forth Worth Dryden Press 1996Description: xx, 363p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 N6 (Browse shelf(Opens below))	Available	RT1135845

Previous					No cover image available No cover image available No cover image available		No cover image available No cover image available No cover image available	Next
Previous	X:513 N2;P6 Advertising Principles and practice.	X:513 N3 Advertising Planning implementation and control	X:513 N4 Design of advertising	X:513 N6 Advertising campaign strategy A guide to marketing communication plans	X:513 N6 Which Ad pulled best 50 case histories on how to write and design Ads that work	X:513 N7 Advertising promotion, and supplemental aspects of integrated marketing communication	X:513.N7 L0 Issues in the economics of advertising	Next

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