Marketing and society Gist Ronald R Text and cases
Material type:
TextLanguage: English Series: Dryden Press Marketing Series. Dryden Press Editors Series in MarketingPublication details: Illinois Dryden Press 1974Edition: 2Description: xviii,683p cmISBN: - 0030892279
- X:51, L4
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51 L4 (Browse shelf(Opens below)) | Available | RT0412703 |
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| X:51 L3;M5/TD3 Fundamentals of modern marketing | X:51 L4 Policies and problems in marketing | X:51 L4 Readings in marketing, 1975-76 | X:51 L4 Marketing and society Text and cases | X:51 L4 Contemporary cases in marketing | X:51 L4 Marketing | X:51 L4 Marketing handbook |
Bibliography: p 654; Appendix: p 655-68
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